My roles at World Book include:

• Designing all marketing collateral for all shipments, including sell-sheets for direct marketing as well as the Sales Team, invoices, and even mailing carton design. Creating posts for social media, designing web banners and e-banners. 

• Create a schedule for the announcement and shipment process for each title and work with internal teams and outside vendors to meet deadlines successfully. 

• Organize our customer lists and previous sales data to forecast sales for the upcoming books and handle the end of month processes for all Direct Marketing sales.

• Help with the marketing plan and strategy for the year, convention aide, design marketing swag, and design, edit, and update the digimag catalog. All design processes and pre-press for the print catalog.